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08/03/2010
Targetti and Louis Poulsen at Light + Building 2010
A single stand, two distinct, but perfectly integrated collections. At Light + Building Trade Fair in Frankfurt, Targetti and Louis Poulsen appeared together, with a stand that represents the philosophy of the group, even in the design.
The journey ideally begins from the reception area, which guides the visitor but leaves more than one option open. Two concentric spirals defined by black and white columns, respectively 4 and 6 metres tall, design just as many parallel corridors: one dedicated to the Targetti products and the other to Louis Poulsen products.
The white logos of the two companies are positioned at the top of the black columns at the two extremities of the spiral and centrally in respect to the two corridors. The empty spaces between the columns highlight the synergy and continuous interchange between the two companies, but are also an invitation to approach and deepen your knowledge of two substantially complementary collections, where functional design, a special feature of the Danish brand, combines perfectly with the designed functionality of the Florentine brand.
The use of black and white reinforces the principle according to which opposites attract, generating a perfectly harmonious unity where the identity of the elements is not just preserved, but enhanced. From a commercial point of view, this translates into a global offer made of two complementary collections that are able to satisfy together all the different needs of the client.
The heart of the stand is the lounge area, the place dedicated par excellence to public relations, where the two spirals come together in a perfect embrace. The paths to discovering the Targetti and Louis Poulsen new products merge here, where the Targetti Poulsen sales force is represented.
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