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News Archive
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24/02/2010 Targetti's excellence in one catalogueThe new TARGETTI IN is more than a catalogue: it is a complete and captivating guide for discovering the extraordinary range of solutions offered by the company in the field of interior architectural lighting.Conceived as a working tool for architects and lighting designers, the catalogue speaks in an immediate language to all lighting professionals. It does this in a new way by effectively combining tradition and innovation. Its structure arranged by application category and by product type has been defined on the basis of the modus operandi of the architect: the objective is to guide him through a progressive logic of reading that is perfectly functional to his work because it was conceived from his perspective and using his language. TARGETTI IN collects the best of the Targetti proposals for interior lighting, presented in their entirety right from the pages of the contents. The vocation to recount every single aspect of the fixtures is identical to the past; as a result, the sequence with which the products are presented inside each chapter remains unchanged: the emotional opening pages, now enriched with images of great communicative impact, are followed by the descriptive and technical pages, full of useful information strictly dedicated to technology, which is examined down to the last detail, conveyed with greater clarity even in relation to the regulatory aspects and photometric parameters. All the product ranges presented in the catalogue share a strong stylistic identity, evident not only in the purity of the design that distinguishes them but also in the colour schemes, which all centre on aluminium, black and white, Targetti's corporate colours par excellence. This stylistic homogeneity makes the products extremely recognisable and immediately identifiable. TARGETTI IN includes numerous and very important new fixtures. The most significant are inserted in the three most important product areas of the interior architectural lighting industry: the recessed lights are enriched by the ARC THINKING program, with its extremely vast and innovative range of applications, and by the new CCT FLASH GREEN GENERATION family, which waves the flag for Targetti’s 'Green Policy'; the PUR and OPTAGON lines, custom-designed for the retail and GDO worlds, make their debut in the category of projectors; the offer of office lighting applications is completed by ZED, a system which combines excellent performances and a very competitive price. New interesting products have been added also to the SHERAZADE range and new proposals enrich the fixtures equipped with the latest generation LED sources (QUICKLED, QUADRO LED, LINKLED, FILO, COVELUM and ILLUMILINE). Last but not least, a great attention is paid to the graphics, which is clean and essential and to the iconographies: the photographs of the products not only immediately make perceivable the advantages of the general design, but also focus the attention on the details, the specific nature of the materials used and the intelligence of the solutions adopted. The same goes for the photographs of the projects, carefully selected to best exemplify the applicative capabilities of each fixture and its nature of flexible architectural tool. |
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